Thredup merry making holiday campaign

As a designer, are you allowed to pick your favorites? Because although this campaign had everything—pinterest how-tos, tissue paper and packaging, stationery, stickers, social media, and more—my favorite thing about this project is the adorable stop-motion videos. We made five tutorials to help anyone wanting to be more green this holiday season. They covered everything from painting your own butcher paper, to reusing old ornaments. My team and I created five of these videos using a stop motion technique and fun colors and script titles. You can check them all out at the bottom of this post, but here are two of my favorites to get started. I’ve said it before on this site, but one of my favorite things about ThredUP is their commitment to reducing textile waste, one of the biggest drains on our environment. Although, I’m also a huge fan because they have the best brands at the best prices. I buy 90% of my clothes on ThredUP too.

Don’t forget the other stuff

In addition to these awesome videos, we also created some amazing packaging, social posts, stickers and tissue paper to accompany orders, making it oh so easy to have a green holiday!

Watch the rest of the videos!

click on the thumbnails

role: lead designer, print production, hand model :) | creative direction: lauren schaumann